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"LoyalCoin is the cryptocurrency that redefines customer loyalty programs by replacing traditional rewards points with a dynamic digital currency that can be used to redeem rewards, trade for other currencies, and more."
LoyalCoin is the token that serves as the official virtual currency of the new “Loyalty Economy” Appsolutely is building. The goal is for consumers to be able to earn and spend LoyalCoin whenever and wherever they prefer to buy goods and services, from merchants who participate in Appsolutely’s loyalty ecosystem. This creates an open loyalty ecosystem where the consumer decides where and how they’d like to redeem the rewards they’ve earned.